|
|
Base-Line Inc. Opens Beijing Headquarters
-Appoints Asian Business Manager to Oversee China Operations -
Shelton, CT, September 15th, 2006 – Base-Line Inc., the leading manufacturer and distributor of press and prepress supplies, and Jomac, a sub-division of Base-Line Inc., announced today that it has opened a Beijing office and will distribute and market Base-Line products throughout the Asian market. Base-Line’s new Asian Business Manager, Lou Xiao Song will oversee all operations in the region.
Mr. Song, who resides in Beijing, will handle Base-Line Inc.’s sales, marketing, and advertising strategy in Asia. Additionally, Mr. Song will manage the distribution of Base-Line and Jomac products in Beijing, Shanghai, and Hong Kong , among other major Asian markets. Mr. Song is a graduate of the University of Beijing where he received a master’s degree in international business.
“Entering the Asian market is essential to Base-Line’s corporate growth in the printing industry,” said Howard Harper, Base-Line Inc.’s President and CEO. “With Lou’s expertise of the market and products, he will play an integral role in Base-Line’s growth in this corporate initiative.”
Mr. Harper has visited China several times in the past two years to finalize several strategic partnerships with distributors in the region. “With three joint ventures in place, it makes sense for Base-Line to have a presence in the region to leverage these business opportunities and more effectively serve our customer base in the region,” said Mr. Harper.
This move comes as Base-Line, Inc. launches their “Supreme Lustre” cast coat line and proofing and ink jet products at the NPTA in Chicago this month. “Specialty paper, such as cast coat and especially ink jet is a market we will invest heavily in for the future both here in the U.S. and abroad,” said Mr. Harper. “Superb quality and competitive prices continue to be the guidelines that help Base-Line exceed our customers’ expectations.”
|
