Logo Standards

Colors

Our logo should always be used in the red* and black* of the approved Base-Line color palette.

*Base-Line red	Pantone ® (PMS) 185 red. CMYK 100% Magenta, 100% Yellow.
*Base-Line black	Pantone ® (PMS) Black. CMYK 100% Black.

How to Use the Base-Line Logo

The preferred use of our logo is on a white background, and in the Base-Line black and red colors.


It is OK to use our logos over large areas of light or medium color. Always use the red and black logo when not limited by background color or number of colors available.


It is OK to use our logos in black only when black and red are not an option.



It is OK to use our logo in white on dark backgrounds.

Unauthorized Logo Usage

It is critical that the integrity of our logos be protected in all applications. These examples and variations do not follow the strict logo standards, and therefore are all unacceptable.


Do not alter the overall proportions of our logo.


Do not use any unauthorized colors.


Do not place our logos near any other graphic elements.


Do not place our logos on any other graphic elements unless the element is big enough to function as an overall background.

Do not try to reproduce the logo by using similar fonts.